pluralsight headquarters
Starting in 2019 and spanning a few years, I collaborated with the operations team and the design agency, Rapt Studios, to design our new headquarters in Draper, UT. Our collective goal was to ensure that the culture of Pluralsight was reflected in the new space. I partnered with Rapt throughout the project to design, advise, manage, and execute several different areas in the new building.
the cafe
At the heart of HQ lies the cafe, serving as a central focal point and the first area visitors encounter upon entry. The dining space features various eatery stations, and our team was responsible for naming and designing logos for each.
Given that we decided all the food station names would share a common technological theme, we chose to lean into the unique architectural components of each station to inspire the logo design.
viewfinder wall
We wanted a special space in our headquarters to tell company centric stories from the past, present, and future. I chose viewfinders as the ideal way to do this because they're interactive, budget-friendly, and allow us to add new stories as we go. We highlighted key moments like our IPO, HQ groundbreaking, all Pluralsight LIVE events, and a "Who We Are" viewfinder.
welcome signage
I designed the welcome signage for our headquarters with the goal of ensuring a consistent look that matched the building's design rather than Pluralsight's brand. To achieve this, I took inspiration in the holographic elevator surround material, which not only looks amazing but also serves as a unique and memorable feature on our campus.
conference room artwork
I was tasked with naming and decorating 175 conference rooms at HQ. We wanted to give each floor a unique theme, and name the rooms accordingly. After getting approval for the themes and room numbers, I divided the rooms into tiers based on importance. I bought about 75 pieces of art, and coordinated the other 100 to be created by our in-house designers from various teams.
dish drop wall
This particular wall was located on the outskirts of the cafe, and was meant to hide the dish drop area and trash cans behind it. As I was deciding what to put on it, I drew inspiration from an earlier decision to incorporate a floor graphic resembling a circuit board throughout the cafe (seen above). Additionally, I wanted to use neon lights in the design to align with the lighting concept underneath the staircase you see above (also seen above).
local artist mural walls
We had a few big open walls at HQ, and one of the things I really wanted to do was bring in local artists to display their work. I researched around 20 local artists and selected two with unique and contrasting styles. I gave them loose thematic guidelines and encouraged the use of our brand's color palette, emphasizing pink and orange. However, the key was letting their personal style take precedence in the artwork.
styling pieces
Last but certainly not least came the styling. Recognizing that some places felt a bit plain, I wanted to spruce up various areas within this vast building including the kitchens, conference rooms, and select cafe stations. The primary goal was to introduce depth, texture, and a more inviting atmosphere to these spaces. To do this, I sourced items like bowls, canisters, pots, jugs, and plants to infuse a sense of warmth and character, ultimately making these areas more visually appealing.
